So I attended the Pure Exhibition Feb 2014 on the last day of the event. This is my first time attending as I was hoping to understand the ins and out of exhibiting at Trade Fairs. Besides the London Textile Fair, this is actually my first time attending a fashion trade exhibition. I've heard of shows like Moda UK, Bread and Butter in Berlin. When I got to Pure, I wasn't sure what to expect. Program in hand, I entered the Olympia exhibition Hall. Straightforward entry and helpful staff I have to mention. The exhibition was laid out quite well. Felt like a kid in a candy store. There were too much designs to see. Great quality clothing which definitely sets a high standard for new fashion labels.